Attacking software products with the same intensity and discipline that enabled a professional soccer career.
I am an AI-native product manager and former professional athlete who brings a relentless focus and work ethic to product building and management. Lots of people say that, I mean it.
My first formal product role was at Shift Group, where I was an Associate Product Manager. I was responsible for our 2 sided platform as well as the internal analytics and admin views as well. I founded immi, a niche social platform, recruited 2 cofounders and got it from an idea to production ready app before we decided to move on from the idea.
Before focusing on products, I pursued a professional soccer career which took me all over the east coast of the US and southern Spain as well. Prior to that, I attended RIT, where I played on the varsity soccer team and competed on the school's chess team.
Associate Product Manager
Shift GroupNov 2025 — Jun 2026- As the only member of the product team, I was responsible for core product (2 sided web app, and internal admin usage), product marketing and growth, and customer support
- Lifted bottom-of-funnel output 34% and 94% month-over-month through user-flow work, net-new features, and UX improvements — even as signups fell 46%
- Built internal analytics foundation from scratch, creating visibility into user base, product usage, and trends over time.
Founder / Product Leader
immiJan 2025 — Jun 2026- Brainstormed and refined idea, created wireframe, validated market need through research and surveys, recruited a technical cofounder
- Created growth strategy, marketing and user personas, and scaled the user base to the range of 100-1000 users.
Professional Soccer Player
Multiple Teams · US & SpainJan 2024 — Dec 2024- Competed professionally across two countries — built cross-cultural leadership skills, strong team building habits, and the ability to thrive in high pressure situations
Project Management Co-op
Wegmans Food MarketsJan 2022 — Aug 2022- Contributed to 12 projects ranging from retail layout to rebuilding the credit card storage system.
Here are a few products I've built in my free time. I will keep adding to them as I attend hackathons, explore with AI in my free time, or try to solve problems that people in my life face.
immi
A social platform built from concept to launch, focused on quality of connections, not consumption of media. We were able to grow past the 100 user mark, but never made it to the 1,000 user milestone.
Learn moreMore on the way
Hackathon builds and passion projects, added here as I take them on. Check back — or find early work on GitHub.
Visit my GitHubAI Tools
PRODUCT DELIVERY
Growth & Marketing
DATA & ANALYTICS
Design
PRODUCTIVITY
Rochester Institute of Technology
B.S. Management Information Systems
- ◆Gauntlet AI - Product Management Track
- ◆McKinsey.org Forward Learner
- ◆RIT Representative at NCAA Student-Athlete Leadership Forum
- ◆Chi Alpha Sigma Honors Society
- ◆Dean's List — 7 semesters
Reach out if I can help you build something, you want to learn about my AI workflow, or just want to connect.
cohenjonathan24@gmail.com linkedin.com/in/jonathan-cohen github.com/jcohen49