Jonathan Cohen

I am an AI native Product Manager and builder, welcome to my website! This site has information about my professional experience and projects I've built on the side.

I believe that AI is a great tool for helping me complete my work. This site was coded by AI agents, with my guidance, but all of the content was created by me.

Jon Cohen
About

My most recent role was at Shift Group, where I was the only member on the product team. Responsible for the core product, funnel conversion, and building and improving internal tools. The wide scope of responsibilities gave me experience with product growth and optimization, building new features and proudcts, and process improvements and automation.

Prior to starting at Shift Group, I founded immi, a niche social platform that optimized for connection with loved ones instead of mass consumption of slop. I built a wireframe prototype, recruited two cofounders, and we grew immi from an idea to production ready app with a few hundred downloads.

Before focusing on products, I pursued a professional soccer career across both the US and Spain. Prior to that, I attended RIT, where I played on the varsity soccer team and competed on the school's chess team. 

My Experience

Associate Product Manager

Shift GroupNov 2025 — Jun 2026
  • Responsible for core product (two sided web app, and internal usage as well), product marketing and growth, and customer support
  • Lifted bottom-of-funnel output from 6% to 15% month-over-month through user-flow work, net-new features, and UX improvements
  • Built internal analytics foundation from scratch, creating visibility into user base, product usage, and trends over time.

Founder / Product Leader

immiJan 2025 — Jun 2026
  • Brainstormed and refined idea, created wireframe, validated market need through research and surveys, recruited a technical cofounder
  • Created growth strategy, marketing and user personas, and scaled to 250 users. 

Professional Soccer Player

Multiple TeamsJan 2024 — Dec 2024
  • Competed professionally in the US and Spain. I built cross-cultural leadership skills, strong team building habits, and the ability to thrive in high pressure situations

Project Management Co-op

Wegmans Food MarketsJan 2022 — Aug 2022
  • Contributed to 12 projects ranging from designing a retail layout in over 40 stores to rebuilding the credit card storage system. 
Education

Rochester Institute of Technology

B.S. Management Information Systems

Summa Cum Laude · GPA 3.82 · 2019 — 2023
Minors: Marketing, Sports & Entertainment Management

Accomplishments
  • Gauntlet AI - Product Management Track
  • McKinsey.org Forward Learner
  • RIT Representative at NCAA Student-Athlete Leadership Forum
  • Chi Alpha Sigma Honors Society
  • Dean's List — 7 semesters
Skills & tools

AI Tools

Claudev0ChatGPTGemini

PRODUCT DELIVERY

JiraLinearCursorGithubVercel

DATA & ANALYTICS

MixpanelTableauPower BISQLExcel

Design

FigmaCanvaLovableBase44

Growth & Marketing

Customer.ioTwilio

PRODUCTIVITY

FathomNotion
Portfolio

Here are a few projects I've taken on in my free time. I will keep adding to them as I attend hackathons, explore with AI in my free time, and try to solve problems that people in my life face.

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